Rich here. By the late '70s, punk and new wave already had been percolating under the surface for 4-5 years with punk pioneers like The Ramones and The Sex Pistols leading the way. But as the '70s waned, the alternative sounds started bubbling above ground and influencing suburban garage rock bands who were attracted by punk's aggressive embrace of aggression and new wave's quirky singing and angular melodies with lyrics saturated with disdain for the straights who populated the Adult World.
Mainstream radio tended to ignore this new crop of quirky bands who emerged in the late '70s, but many found the perfect home in the new televised music channel MTV, who were searching high and low for videos to broadcast on the network.
One such band that found a temporary home on MTV was a new wave group from Santa Cruz, California, who'd started out in 1976 as The Mysterious People, but in 1979 they changed their name to The Humans and had an MTV "hit" with "I Live for the City," which was a catchy mockery of sophisticated City Life.
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