Saturday, January 22, 2022

SNIPPETS & BITS - "Self Promotion In The 80's and 90's"

Advertising for independent artists in the late 80's and early 90's was quite a bit different than it is today. No texting, no YouTube or Twitter etc, so along with tapes, people would send little pieces of paper that would vary in shape and size to let you know what else they might have. It was the cheapest and easiest way to make other people aware of your work.

Sometimes there would be so many of them, you couldn't even look at them all so it might not have been the most effective way to advertise, but if you made one new contact, you
 did good!
It was also a good way to send out small catalogues or samples of your art, or whatever it took to do some self-promotion, because nobody else, besides a handful of publications and college radio stations was going to do it for you.


  1. Hello, very nice choice of music as always..
    Just a question, these tapes are often non common to find, as do it yourself filosofy inplics, so, why don't you upload the whole tapes and just a song or two??
    It is years I follow your blog and other tape culture project and I always wanted to make you this queation
    All the best
    Stefano from Parma, Italy

    1. Grazie Stefano! The answer is that would be hours and hours of work, and that's time I don't have. If you want complete copies of tapes, the Tape Attack blog does a very good job of that.

  2. If you need any help for digit just ask